OUR STORY

A modern fine jewelry brand that exists to capture the intimate and illusory qualities that jewelry has for its wearer. Each piece is designed as a reimagined homage to the organic human form through sculptural silhouettes and the sentimentality of how jewelry is connected to you in both a physical and emotional way. YÉ Brand explores pure shapes: flowing curves, structured lines and how they interconnect with the body. Conforms to the finger; orbits the neck; drapes on the ear- YÉ Brand pieces emit a subtle intimacy and emanate a timeless and classic aesthetic. 

Born and raised in NYC, Mona Ye founded YÉ Brand to bridge her love for art and innovative design. From an early age, her passion for jewelry design was inherited from her grandmother and their weekly trips to vintage jewelry shops that became a tradition. 

After graduating from FIT and working in the jewelry industry for over half a decade, Mona introduced a new chapter of YÉ Brand and expanded her line into fine jewelry, exploring designs crafted with precious metals, natural diamonds, and gemstones. 

Inspired by the natural world, YÉ Brand incorporates pure shapes into all of her designs. Flowing curves juxtaposed with structured lines, and how those opposing ideas work together to interconnect with the body.

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SCULPTURAL FINE JEWELRY HANDCRAFTED IN 14K AND NATURAL DIAMONDS.

© 2026 YÉ BRAND·